CazeTV Secures Exclusive Euro 2028 Rights, Bolstering Brazilian Football Portfolio

CazeTV, the Brazilian sports streaming channel co-founded by YouTuber Casimiro Miguel, has secured the exclusive broadcasting rights for all 51 matches of the UEFA Euro 2028Competition·UEFA Euro 2028 tournament in Brazil. The agreement, announced on July 4, 2026, ensures that CazeTV will air the European men's national teams championship across its digital platforms, including YouTube and other streaming services where it is available.

This acquisition marks a significant expansion of CazeTV's soccer rights portfolio, solidifying its position as a major player in the Brazilian sports broadcasting landscape. The deal with UEFACompetition·UEFA makes CazeTV the exclusive digital platform for Euro 2028 in Brazil, a notable shift from the Euro 2024 coverage, which was shared with Brazilian sports broadcaster GloboTeam·Globo.

UEFACompetition·UEFA's decision to partner with CazeTV for Euro 2028 is seen as an effort to reach younger audiences through a digital and far-reaching distribution model. According to Guy-Laurent Epstein, UEFACompetition·UEFA's Marketing Director, the organization is satisfied with expanding its collaboration with LiveMode, CazeTV's parent company, following their successful partnership during UEFACompetition·UEFA Euro 2024. Epstein emphasized that CazeTV's digital approach will help make the competition more accessible to fans across Brazil. Felipe AquilinoCoach·Felipe Aquilino, a partner at CazeTV, stated that bringing all Euro 2028 games to Brazilian fans is a crucial step in their mission to make the biggest moments in world sports accessible to everyone.

This Euro 2028 deal is part of a broader, aggressive strategy by CazeTV to acquire major soccer broadcasting rights, significantly impacting the competitive landscape in Brazil. During the current 2025/26 season, CazeTV has already built an extensive portfolio of top-tier soccer content. The platform holds the exclusive rights to broadcast all 104 matches of the FIFA World Cup 2026Competition·FIFA World Cup 2026 in Brazil across its platforms, further strengthening its coverage of major international tournaments.

In May 2026, CazeTV secured exclusive broadcast rights for Spain's LaLiga for six seasons, commencing from the 2026-27 season until 2031-32. This agreement positions CazeTV as the main rightsholder for LaLiga in Brazil, replacing DisneyTeam·Disney's ESPN, and will provide live coverage of all games, prioritizing matches featuring top Brazilian players. As of mid-June 2026, CazeTV also announced a sub-licensing deal with ESPN in Brazil to show one game per week from the English Premier LeagueCompetition·Premier League via its YouTube channel, starting from the 2026-27 season.

CazeTV began broadcasting the UEFACompetition·UEFA Europa LeagueCompetition·Europa League and UEFACompetition·UEFA Conference LeagueCompetition·Conference League for three seasons starting from the 2024-25 cycle, continuing through the 2025-26 and 2026-27 seasons. These rights were secured by LiveMode, with CazeTV primarily broadcasting games free-to-air on YouTube. Furthermore, CazeTV is a non-exclusive streaming provider for Germany's BundesligaCompetition·Bundesliga and the official broadcaster for France's Ligue 1Competition·Ligue 1 in Brazil, with a three-year agreement for Ligue 1Competition·Ligue 1 spanning the 2024-25 to 2026-27 cycle. The streamer also added Italy's Serie ACompetition·Serie A to its soccer offering for the 2025-26 season.

CazeTV's aggressive acquisition strategy and its focus on free-to-air digital broadcasting, primarily on YouTube, aim to reach a wider and younger audience in Brazil. This approach has been described as flipping the traditional sports broadcasting model by prioritizing maximum reach and then monetizing through sponsorships and advertising. The UEFA Euro 2028Competition·UEFA Euro 2028 tournament is scheduled for June 9 to July 9, 2028, and will be hosted across the United Kingdom and the Republic of IrelandVenue·Republic of Ireland.