UEFA EURO 2028

Alibaba Group has secured a long-term partnership with UEFA, becoming the exclusive AI, cloud computing, and e-commerce partner for men's club competitions and UEFA EURO 2028, aiming to transform fan experiences.

Alibaba Group has forged a multi-year partnership with UEFA and UC3, becoming the exclusive AI, cloud computing, and e-commerce partner for UEFA's men's club competitions and UEFA Euro 2028.

BT Group is leveraging its partnership with UEFA Euro 2028 as a strategic platform to showcase its advanced network capabilities and reinforce its leading position within the highly competitive UK telecommunications market.

BT Group has been appointed as the official telecommunications partner for UEFA Euro 2028, set to deliver extensive connectivity services across all tournament venues and operations in the UK and Republic of Ireland.

BT Group secures the Official Telecommunications Partner role for UEFA EURO 2028™, set for summer 2028 across the UK and Ireland. The deal launches alongside BT's major 'Behind Brilliant Things' brand campaign.

The UEFA Executive Committee confirms a new qualification format for the 24-team EURO 2028, integrating Nations League play-offs and reserving spots for co-hosts England, Scotland, Wales and Republic of Ireland. The system balances competition while ensuring host participation.

The UEFA EURO 2028 tournament brand has officially launched in London, revealing a vibrant identity centered on unity and inclusivity. With a logo symbolizing embrace and a message of 'Football for all,' the event sets the stage for the biggest sporting spectacle ever hosted by the UK and Ireland.