bet365, the official global partner of the UEFA Champions League, launches a ticket giveaway ballot that extends access to elite football for fans across Europe. The initiative covers select matches throughout the 2025/26 season, culminating at the Puskás ArénaVenue·Puskás Aréna in Budapest on May 30, 2026. Applications remain open until 11:59 PM UK time on April 27, requiring participants to log into or create a bet365 account and select their desired fixture from the dedicated giveaway section.
This ballot forms part of bet365's Big Ticket Giveaway, which has already distributed thousands of tickets since September 2024. Nearly 1.9 million applications have poured in, enabling over 6,000 supporters to attend Champions LeagueCompetition·Champions League encounters live. The sponsorship underscores bet365's deepening commitment to the competition, now in its second year. “We are thrilled to be in the second year of our global partnership with the UEFA Champions League... this initiative will extend right up to the final,” bet365 stated.
The promotion arrives as the 2025/26 Champions LeagueCompetition·Champions League intensifies, with powerhouses like Bayern MunichTeam·Bayern Munich, ArsenalTeam·Arsenal, PSG, and Atlético Madrid battling for progression. Earlier activations, such as the Big Ticket Giveaway Game at London's King's Cross station, drew crowds with on-site challenges hosted by guests like Claude Makélélé. Fans tested their knowledge of upcoming fixtures—including clashes like ChelseaTeam·Chelsea versus ArsenalTeam·Arsenal, Bayern München against Paris, and Manchester CityTeam·Manchester City facing Leverkusen—to secure pairs of tickets for Matchday 4 on November 4 and 5, 2025.
Such efforts democratize attendance at premium events, traditionally reserved for season-ticket holders or high-spending patrons. The lottery mechanism levels the field, allowing everyday supporters a shot at witnessing the continent's pinnacle showdown. For bet365, the giveaways amplify sponsorship value, blending fan engagement with betting market activation. Live events and ballots drive platform traffic while immersing users in the tournament's drama, from group-stage unpredictability to the high-stakes final.
Budapest's Puskás ArénaVenue·Puskás Aréna prepares to host its first Champions LeagueCompetition·Champions League final, promising a vibrant atmosphere in Hungary's capital. With the ballot deadline approaching, interest surges among followers tracking teams like LiverpoolTeam·Liverpool and PSV, whose paths could converge in the latter stages. This promotion not only heightens anticipation but also illustrates how commercial partnerships enhance the fan experience in modern elite football.
As the season advances toward May, bet365's initiative positions the sponsor at the heart of the narrative, fostering loyalty through tangible rewards. Supporters worldwide stand to gain memories from an event that defines club football's prestige.

Myles Lewis-Skelly of Arsenal in action during a UEFA Champions League match. Photo: Offside Sports Photography/IMAGO
Offside Sports Photography/IMAGOThis article was generated with the help of AI. Learn more.


