FerrariTeam·Ferrari has introduced its inaugural all-electric model, the Luce, this week, with Formula 1Competition·Formula 1 drivers Charles LeclercPlayer·Charles Leclerc and Lewis HamiltonPlayer·Lewis Hamilton presenting the vehicle. The unveiling has ignited considerable discussion, primarily due to the car's design and its departure from traditional FerrariTeam·Ferrari aesthetics.
Charles LeclercPlayer·Charles Leclerc, a current FerrariTeam·Ferrari driver, described the Luce as a forward-looking creation.
Seven-time world champion Lewis HamiltonPlayer·Lewis Hamilton, who joined FerrariTeam·Ferrari for the 2025 season, offered a different perspective, focusing on the driving experience.
Both drivers also noted the unique electric sound produced by the car under acceleration, a feature engineered to amplify the natural frequencies of rotating components, akin to an electric guitar. This detail underscores FerrariTeam·Ferrari's effort to maintain an emotional connection despite the shift to electric power.
The Luce's design, characterized by rounded corners, soft edges, and a taller stance that positions it between an SUV and a sedan, has proven divisive. It is a five-seater hatchback, a significant departure for the marque, and boasts the lowest drag coefficient in FerrariTeam·Ferrari's history. However, critics have voiced strong opinions, with some describing the design as unconventional for the brand. Luca di MontezemoloCoach·Luca di Montezemolo, who led the FerrariTeam·Ferrari Formula 1Competition·Formula 1 team for 23 years, reportedly stated he would not have approved the Luce, while Italy's transport minister suggested the car might displease Enzo FerrariTeam·Ferrari.
FerrariTeam·Ferrari's marketing chief, Emanuele Carrano, acknowledged the anticipated public reaction.
This strategic unveiling, while a carefully prepared marketing exercise from Maranello, reflects FerrariTeam·Ferrari's awareness of the varied responses the Luce would provoke. The market has already reacted, with FerrariTeam·Ferrari's share price experiencing a notable decline of over 8% on the Milan stock exchange and more than 5% in New York following the reveal.
Technically, the Luce is powered by a 122 kWh battery and four independent electric motors, one for each wheel, delivering a combined 1,035 horsepower. It can accelerate from 0 to 100 km/h in just 2.5 seconds. The vehicle incorporates over 60 new patents and Formula 1Competition·Formula 1-derived innovations, such as the Halbach array configuration in its rotors. With production slated for late 2026 and deliveries commencing in early 2027, the Luce enters a nascent but competitive high-performance electric vehicle market, with a starting price around €550,000 (approximately $640,000).
Lewis Hamilton and Charles Leclerc of Scuderia Ferrari HP at the 2026 Canadian Grand Prix. Photo by ABACAPRESS/IMAGO.
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