UEFA
Alibaba Forges Landmark UEFA Partnership for Digital Future and Fan Engagement
Alibaba Group has secured a long-term partnership with UEFA, becoming the exclusive AI, cloud computing, and e-commerce partner for men's club competitions and UEFA EURO 2028, aiming to transform fan experiences.
2d ago
UEFA
UEFA Approves Major Overhaul for World Cup, Euro Qualifying from 2028
UEFA's executive committee has sanctioned a new qualification format for men's World Cup and European Championship tournaments, set to commence after Euro 2028. The changes aim to enhance competitive balance and reduce one-sided fixtures.
16d ago